What NOT to Do With Your Poster Design

Poster printing is one of the most popular means of marketing any business. In fact, when a marketer is put task on what collaterals to come up with when promoting one's business, print posters would definitely be on top of the list. Posters are just that common when it comes to marketing collaterals.

Poster printing is not that difficult to produce. Designing it is simple enough that you can even do it yourself if you do not have enough budget for a professional to design one for you. However, there is always such a thing as a professionally designed one and homemade print posters. The latter do come off as, well, homemade, that many of your target audience might find you unprofessional and amateurish when it comes to running a business.

So even if you decide to do a "homemade" poster, bear in mind that you still need to provide your target clients with the same sophistication and professionalism as if an expert graphic designer made your print posters for you. Remember then to steer clear of these no-no when printing posters to promote your business:

1. Do NOT clutter please.
Poster printing design is simple. You do not need to complicate things by providing overly complex and intricate design just so you can come off as someone who is skilled at designing. You are only confusing your target readers with your design. There is such a thing as simple and clean design. Keeping it clean and straightforward can help your target readers to easily understand your message and respond to it right away. It is not about shoving every element you know in your collateral. Rather, it is about choosing the right elements that would emphasize your message to your target clients.

2. Do NOT write long messages.
Posters are well known for their direct and brief messages as people often pass by them in a matter of seconds. Hence, your target readers should be able to grasp your message in as fast as 10 seconds. If you have a very long message, you will more than likely lose your opportunity to say what you want to say. The rule of thumb is to always keep your message short and simple.

3. Do NOT put too many images.
One main message is enough for your poster design. Do not put too many elements that your target audience gets confused and overwhelmed by your design. Your images have two objectives - to attract the attention of your target audience, and to emphasize your message.

4. Do NOT choose fonts that are very hard to read and only confuse your target audience rather than enhance your message.
Your message is useless if your readers cannot make heads or tails of your text. They will not make an effort to decipher your message in just a few seconds. They can always read other posters and have whatever they need from other marketing collaterals.

As there are tips that you can do to enhance your marketing strategy; there are also things that you should NOT do to keep your marketing collaterals effective. Using these tips to help you provide a more effective marketing tool can go a long way in getting you the leads you need to grow your business.

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Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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